Zariah McInnis is a proud alum of the University of St. Thomas, where she earned a Bachelor of Business Administration in Marketing in 2021. During her time at UST, she excelled both as a student-athlete and as the Women's Social Media Manager from 2017 to 2021. This role introduced her to the business side of sports, igniting her passion for sports media and marketing.
After completing her undergraduate degree, she pursued a Master of Science in Marketing with a focus on Sports Marketing and Media. This further education equipped her with advanced skills in using digital platforms to enhance brand visibility and audience engagement, especially within the sports industry.
In her professional career, McInnis has held diverse roles that emphasize her expertise in growing and maintaining a dynamic digital presence. At mPower Physical Therapy, she worked as a Marketing Manager, developing engaging social media content and overseeing the company’s online presence. She then joined Atec, Inc. as a Social Media and Marketing Coordinator, where she spent two years leading digital strategies, including integrating interactive video content with engineers to boost the company’s social media impact.
Additionally, McInnis worked with Houston’s professional rugby team, The SaberCats, contributing to media production, gameday photography, videography, and community engagement efforts. Her efforts were instrumental in the SaberCats achieving record-high attendance and their most successful season in franchise history.
McInnis is also a dedicated member of Alpha Kappa Alpha Sorority, Inc., further showcasing her commitment to leadership and community involvement.
